It all seems so simple. Get the fabulous product samples, get the disk with deep etched high res images, get all the necessary product info and voila, the PR Companies can feed the fashion media a whole host of fabulousness all the time. Oh, if only it was so simple.
So why then does it seem like we never quite have all the PR tools how and when we need them. Instead it’s a little bit of this, a little bit of that, some stored here, some saved there, this pic in 1MB, that pic in 300KB, a half edited international press release with incorrect details….and so it goes. As a PR company we seem to spend 60% of our time trying to arrange the somewhat chaotic state of information that is supplied to us, which in theory should be handed over in all it’s sweet and complete perfection. If this were the case, how simple it would be to create the interesting content to effectively engage the media.
But this is the real world and in reality things are never as they should be. No two clients are the same, each one has different specifications and requirements which means that there is no ‘one size fits all’. The knock on effect is of course on to the end user, a.k.a the media, who spend all their time going back and forth with pricing and product queries, all the while cursing the dreaded and seemingly incompetent PR company.
Order I say! Clients – it’s time to conform to the code of PR information supply! Oh, except of course that there isn’t one. But maybe there should be. Maybe there should be a central source where information is provided proficiently and professionally and can therefore be accessed with ease, accuracy and consistency. Day and night. Yes, we (clients included) would need to put some effort into getting ducks in a row, but ultimately…..phew, we could then get on to do what we’re trained for and are paid to do. Effectively.
Hello real world?
