our blog

It all seems so simple. Get the fabulous product samples, get the disk with deep etched high res images, get all the necessary product info and voila, the PR Companies can feed the fashion media a whole host of fabulousness all the time. Oh, if only it was so simple.

read more »

I’ve been lucky enough to spend the past three days face to face with all of Cape Town’s fashion media gurus and icons. Besides feeling inspired by the progressive intuitive talent, I’m also aware that the industry is perched precariously on a precipice, on the edge and about to tip. Digitally speaking.

read more »

The power of PR is significant. You know that, I know that. It’s a universal truth. Annually companies spend millions in generating press releases, hosting media launches, creating and spinning interesting stories around their brands and products in the hope of catching the attention of media journalists, picture editors and editors.

read more »